# Gambling & Gambling-like Products Advertising Policy

We are committed to ensuring that all advertisements promoting gambling or gambling-like products meet high standards of transparency, responsibility, and legal compliance. This policy outlines the advertising framework applicable to such content on our platform. Advertisers must ensure full compliance with this policy and all relevant laws and regulations in every region they target.

Disclaimer: This policy is provided for the platform’s compliance and guidance purposes only. It is not exhaustive and does not constitute legal advice or interpretation of applicable laws and regulations. Advertisers remain solely responsible for ensuring full compliance with age restrictions, responsible gambling warnings, and other applicable laws and regulations in the jurisdictions in which they operate.

# 1. General Advertising Requirements

To protect users and support responsible gaming, all advertisements related to gambling or gambling-like products must comply with the following baseline requirements:

Comply with All Applicable Laws and Licensing Rules

  • Advertisers must fully comply with all relevant national and local laws regulating gambling and gambling-like activities. This includes obtaining and maintaining valid licenses or authorizations from recognized regulatory authorities in every country or region where the advertisements are displayed or targeted.

Do Not Promote Unlicensed or Illegal Services

  • Advertising for any gambling or gambling-like products that lack valid licensing or are illegal in the target jurisdiction is strictly prohibited.

Avoid Misleading, Deceptive, or Exaggerated Claims

  • Advertisements must not include misleading, exaggerated, or deceptive claims such as guaranteed winnings or portray gambling as a solution to financial problems. Ads must not depict outcomes like sudden wealth, success, or elevated social status as a result of gambling.

Protect Minors and Vulnerable Audiences

  • Gambling-related advertisements must not target individuals below the legal gambling age in the target market (typically 18+).

Include Clear Responsible Gambling Disclaimers

  • All advertisements must prominently display responsible gambling messages or warnings, including clear age restriction labels (e.g., “18+”) and risk disclaimers such as “Gambling involves risks” or “Play responsibly.” Landing pages must also display responsible gambling information. Where required by law, ads should also include links to self-exclusion programs, support organizations, or local helpline resources to assist problem gamblers.

Note: Any advertisement that fails to comply with these general advertising requirements will be considered prohibited and subject to removal or rejection by the platform.

# 2. Regulatory Requirements by Category

This section generally outlines regulatory requirements and advertising expectations for gambling and gambling-like products.

Note: Gambling-related advertising laws vary widely across jurisdictions and may change without notice. Advertisers are responsible for verifying the latest legal requirements, platform-specific advertising rules, and any applicable content limitations before publishing advertisements on the platform.

# 2.1 Online Gambling

Definition

Advertising for real-money internet-based gambling services, including but not limited to:

  • Online casinos and bookmakers
  • Online bingo, slots, and lottery (including scratch cards)
  • Online sports betting
  • Gambling games using virtual currency or tradable items with real-world value

General Requirements

  • Ads may only run in countries/regions where the promoted gambling activity is legally permitted and properly licensed.
  • Advertisers must hold valid licenses, authorizations, or equivalent approvals at all times.
  • Ads must not misrepresent chance-based games as skill-based.
  • Advertisers must notify our platform immediately if any license or certification expires, is suspended, or revoked. Running ads without valid authorization may result in suspension of advertising privileges.

# 2.2 Online Non-Casino Games

Definition

Advertising for online games that award real prizes based mainly on skill rather than chance. This includes skill-based competitions, paid-entry casual games, esports tournaments, and fantasy sports where outcomes are determined by player knowledge or performance, not casino-style mechanics.

General Requirements

  • Games that resemble or operate like casino games are classified under Online Gambling and do not apply to this category.
  • If a game requires a license or authorization in the target country/region, advertisers must obtain gambling certification where applicable.
  • Advertisements must not suggest that playing skill-based games guarantees income or financial benefits.

# 2.3 Social Casino Games

Definition

Advertising for online games that simulate gambling but do not offer real-money prizes. This includes virtual slots, poker, roulette, or similar casino-style games that use virtual tokens or currency only.

General Requirements

  • Ads must not directly promote social gambling participation through aggregator or affiliate sites.
  • Games must include a disclaimer that they are intended for users of legal gambling age and must not target minors.
  • If required, advertisers must hold valid local licenses to distribute the game in the target countries/regions.
  • Ads and games must clearly state that real-money gambling and real-value prizes are not offered.
  • Any in-app purchases must be clearly disclosed on the landing page or in the ad.
  • Logos, names, or branding associated with real-money gambling operators must not be used.
  • Ads must not glamorize excessive spending or gameplay.

# 3. How to Fix Disapproved Ads

If your ad was disapproved for violating our Gambling & Gambling-like Products Advertising Policy, follow these steps:

Understand the Rejection Reason

  • Review the specific category and detailed explanation provided in the disapproval notification or email.

Make Necessary Changes

  • Depending on the issue, you may need to:
    • Add valid license information or certification from relevant authorities
    • Include mandatory responsible gambling messages or disclaimers
    • Remove exaggerated or misleading claims about winnings, odds, or guarantees

Resubmit the Ad for Review

  • After making the necessary changes, resubmit the ad for review. Our team will re-evaluate it against the policy requirements.