Ad Group Bidding Module Updates (oCPX)

1. APP Install

	Optimization Goals	Schematic diagram
Mode after update	Optimization Goals：Click Equivalent to the previous CPC bidding
	Optimization Goals：Installs Billing Type:CPC Equivalent to the previous oCPC bidding，and newly created ad groups will only support CPC as the billing type.	Current CPA ad group: Current oCPC ad group:
	Optimization Goals：In-app Events（Currently only supports retention optimization） 1. Automatic optimization - Automatically optimize to ensure the activation cost while optimizing the next-day retention as much as possible 2. Next-day retention dual bidding: fill in the retention rate xx% - When setting the target, it is necessary to refer to the real next-day retention level to avoid setting an excessively high target, which may affect the install volume. (It is still in the grayscale phase and will be opened to accounts in batches later)
	Optimization Goals：In-app action value Currently supports optimizing D0 ROAS (It is still in the grayscale phase and will be opened to accounts in batches later)

2. Retargeting

	Optimization Goals	Schematic diagram
Mode after update	Only supports billing by click

3. H5 Promotion

	Optimization Goals	Schematic diagram
Mode after update	Only supports billing by click