# Switch to oCPC with one click
# I. Function Overview
oCPC (Optimized Cost Per Click) is an intelligent delivery mode aiming to optimize the conversion cost and help advertisers obtain more high-quality traffic.
Compared with CPA, the advantages of oCPC are as follows:
- Currently Supported: On the premise of optimizing the cost, more traffic can be obtained. Currently, Miads supports activation as the conversion goal with oCPC mode. The system can utilize its algorithmic capabilities to estimate the value of users, achieve differentiated bidding, offer higher bids for high-quality traffic and lower bids for low-quality traffic, and obtain more traffic while ensuring the activation cost.
- In Planning: oCPC has stronger extensibility and is easier to operate. Compared with CPC and CPA, in the future, oCPC can be used in combination with automatic optimization to meet various budget demand scenarios.
If the activation conversions of a CPA ad group exceeds 50 within the recent 7 days, the advertiser can switch this ad group to oCPC mode directly without the need to recreate the ad group. The ad group switched to oCPC mode will directly enter the "successful learning" stage and no longer needs to go through the learning period.
# II. Operation Methods
- Screen out the ad groups [recommended to be switched to oCPC]
On the [Manage Ads] page -> at the Ad Groups level, click "Filter" -> click "Bid Type" and select "Recommended to be switching to oCPC".
- Switch the bid type from CPA to oCPC
a. Method 1: Batch Switching
Select the ad groups recommended to be switched to oCPC -> click "Batch Operation", then choose "Bid" -> click "Bid Type (Switch to oCPC)", and the one-click switching can be completed.
b. Method 2: Switch from a single ad group
Select the "Ad Groups" page-> click "Edit"-> Slide down to ‘bid type’, click oCPC, can finish switching.
