# oCPC Incentive Policy
Update date: January 20, 2025
# 1. Background
MiAds has introduced the oCPC product incentive policy to help advertisers protect their advertising costs and encourage them to maintain a consistent budget for ad placements.
# 2. Scope of application
- Policy validity period: Effective from January 20, 2025.
- Policy activation: The policy automatically takes effect once the advertiser selects oCPC as the bidding method for ad placements—no application is needed.
- Policy updates: The policy will be reviewed and updated quarterly as necessary. MiAds will inform you of any significant changes in advance via email, message, website updates, or other suitable methods. The notification will include the effective date of the revised policy. By continuing to use oCPC-related services after the update, you agree to the revised terms. If you do not accept the updated policy, you should stop using oCPC-related services starting from the specified effective date. MiAds reserves the right to interpret this policy.
# 3. Incentive rules
Incentive threshold | Implementation rules |
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Conversion target | Installation |
Guarantee period | Entire ad placement cycle |
Guarantee requirements | If the conversion cost goes over the target bid, the full excess amount will be refunded as an incentive |
Statistical caliber | Monthly incentive payments are calculated for [Account]*[Promoted app] |
Calculation rules | Expected consumption = The total of all bids multiplied by their corresponding conversions. Incentive payment = Actual consumption - Expected consumption.
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Incentive method | Settlement is made according to the [Monthly actual consumption] - [Monthly actual incentive amount]. |
Other requirements |
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