# oCPC Incentive Policy

Updated on: October 15, 2025

# 1. Background

The oCPC Product Incentive Policy was introduced by Mi Ads to help advertisers control their campaign costs and encourage them to maintain consistent advertising budgets.

# 2. Scope

The policy takes effect automatically when advertiser uses oCPC for ad placement; no application is required.
This policy will be reviewed and updated as necessary on a quarterly basis. If any updates could significantly affect your rights or interests, Mi Ads will notify you in advance of the changes by email, in-platform message, public announcement, or other methods deemed appropriate by Mi Ads, and will clearly state when the updated policy will take effect. After the policy is updated, your continued use of oCPC-related services will be deemed as your acceptance of the updated policy. If you do not agree to the updated policy, please stop using oCPC-related services before the updated policy takes effect. Mi Ads reserves the right of final interpretation of this policy.

# 3 Incentive rules

Incentive criteria	Implementation details
Guarantee cycle	Complete ad cycle
Guarantee requirements	If the conversion cost exceeds the target bid, the excess amount will be fully refunded as incentive credit.
Statistical measurement	Monthly incentives are calculated at the ad group level.
Account top-up method	Settled based on (actual monthly spend - target monthly spend)
Account top-up time	The incentive top-up for the previous month will be automatically credited between the 10th and 15th of each month.
Other requirements	The incentive policy is valid only for accounts with an “Approved” status. If the monthly incentive amount for an ad group is less than $1, or if the number of conversions (conversion time) is zero, the incentive policy will not apply. If the system determines that an advertiser has engaged in fraudulent activities (such as maliciously manipulating postbacks, or intentionally adjusting budgets and bids to affect the model), the platform reserves the right to withhold or revoke the incentive amount.Depending on the severity of the fraudulent activity, the platform may also impose penalties on the advertiser, including reduced ad placement priority or account suspension. If a system malfunction results in an incentive amount being overpaid or paid more than once, Mi Ads reserves the right to recover the overpaid portion.

# 4. Calculation rules

Optimization Event	Marketing objectives	Incentive calculation formula	Expected spend calculation formula	Example	Statistical measurement
Conversions, day 1 retention	App downloads, remarketing	Actual spend - expected spend	(Target CPA 1 × number of conversions 1) + (Target CPA 2 × number of conversions 2) + ...	Example: With a target CPA of $10, a total of 120 conversions during the guarantee cycle, and a spend of $1500, the incentive credit is calculated as $1500 - ($10 × 120) = $300.	Billing measurement: UTC+00:00
D0 ROAS	App downloads		D0 LTV / Target D0 ROAS	With a target D0 ROAS of 20%, total D0 LTV during the guarantee cycle of $50, and a spend of $500, the incentive credit is calculated as $500 - ($50 / 0.2) = $250.	Conversion measurement: UTC+00:00
D7 ROAS	App downloads		D7 LTV / Target D7 ROAS	With a target D7 ROAS of 20%, total D7 LTV during the guarantee cycle of $50, and a spend of $500, the incentive credit is calculated as $500 - ($50 / 0.2) = $250.	Conversion measurement: UTC+00:00
D0 PURCHASE	App downloads		(Target cost 1 × number of events 1) + (Target cost 2 × number of events 2) + ...	Example: With a target cost of $10, a total of 120 D0 purchase events during the guarantee cycle, and a spend of $1500, the incentive credit is calculated as $1500 - ($10 × 120) = $300.	Conversion measurement: UTC+00:00
D0 PURCHASE	Remarketing		(Target cost 1 × number of events 1) + (Target cost 2 × number of events 2) + ...	$1,500 - ($10 × 120) = $300	Billing measurement: UTC+00:00
D7 PURCHASE	App downloads		(Target cost 1 × number of events 1) + (Target cost 2 × number of events 2) + ...	Example: With a target cost of $10, a total of 120 D7 purchase events during the guarantee cycle, and a spend of $1500, the incentive credit is calculated as $1500 - ($10 × 120) = $300.	Conversion measurement: UTC+00:00
D7 PURCHASE	Remarketing		(Target cost 1 × number of events 1) + (Target cost 2 × number of events 2) + ...	$1,500 - ($10 × 120) = $300	Billing measurement: UTC+00:00

# 5. Viewing incentives in Mi AdsView

# 5.1 Financial management page

After the automatic oCPC credit top-up is processed each month, a new credit record will appear under the top-up management section in the financial management module of AA and advertiser accounts. To view, select incentive credit as the top-up type, filter by the corresponding date, and click “Search.”

# 5.2 Overview page

The account balance on the Mi Ads overview page of AA and advertiser accounts will also increase by the incentive amount credited for the month.

# 5.3 Data analysis page

In the Data Analysis module, under Incentive Details, you can view incentives, costs, and performance metrics (impressions, clicks, conversions, CTR, CVR, and eCPM) by ad group.You can view the actual incentives from the previous month after the 10th of each month, and the estimated incentives for the current month from the 1st to the 10th of the following month.

AA and direct client accounts support viewing by campaign, ad group, and package name list.
Tier 2 accounts support viewing by AA account.
Agency accounts support viewing by tier 2 account, AA account, and package name list.

When top-up date is selected as the query method, choose the top-up cycle. After clicking Search, the corresponding cycle for each incentive will be displayed in the list.