# oCPC Incentive Policy

Update date: January 20, 2025

# 1. Background

MiAds has introduced the oCPC product incentive policy to help advertisers protect their advertising costs and encourage them to maintain a consistent budget for ad placements.

# 2. Scope of application

  1. Policy validity period: Effective from January 20, 2025.
  2. Policy activation: The policy automatically takes effect once the advertiser selects oCPC as the bidding method for ad placements—no application is needed.
  3. Policy updates: The policy will be reviewed and updated quarterly as necessary. MiAds will inform you of any significant changes in advance via email, message, website updates, or other suitable methods. The notification will include the effective date of the revised policy. By continuing to use oCPC-related services after the update, you agree to the revised terms. If you do not accept the updated policy, you should stop using oCPC-related services starting from the specified effective date. MiAds reserves the right to interpret this policy.

# 3. Incentive rules

Incentive threshold
Implementation rules
Conversion target
Installation
Guarantee period
Entire ad placement cycle
Guarantee requirements
If the conversion cost goes over the target bid, the full excess amount will be refunded as an incentive
Statistical caliber
Monthly incentive payments are calculated for [Account]*[Promoted app]
Calculation rules

Expected consumption = The total of all bids multiplied by their corresponding conversions.
Incentive payment = Actual consumption - Expected consumption.
Example:
  • Target bid: $10
  • Total installations during the guarantee period: 120
  • Actual consumption: $1500
Incentive calculation: $1500 - ($10 × 120) = $300
The incentive payment is $300.
Incentive method
Settlement is made according to the [Monthly actual consumption] - [Monthly actual incentive amount].
Other requirements
  1. Incentive eligibility: If the monthly revenue per promoted app for an account is less than $10, no incentive payment will be provided.
  2. Cheating policy: If the system detects cheating behaviors, such as manipulating data feedback, intentionally adjusting budgets or bids to interfere with the model, or similar actions, the platform reserves the right to deny or revoke the incentive payment. Depending on the severity of the violation, the platform may also impose penalties, including but not limited to reducing ad performance priority or suspending the account.