Miads Ads Format

日期：2023.02

更新负责人：客户经理团队

Ⅰ Introduction of Push

1 Basic Information

1.1 Feature:

Available on Miads for Retargeting; Only support CPC model.

1.2 Product categories that are prohibited from push:

• Financial category: only bank APP and head payment provider (simple payment like paypal is fine), the rest cannot be invested;
• VPN: global ban (browsers, etc. with some VPN functions can vote)
• Gambling: There are only 5 products that have been specially approved in the RU area, and others cannot be invested
  • Фонбет – ставки на спорт (ru.bkfon)
  • Лига Ставок – ставки на спорт (ru.ligastavok.android)
  • National lottery (com.national.lottery)
  • Betboom (ru.betboom.android)
  • Париматч (com.parimatch.russia)
• Real Money category: specifically India Card \Casino\RMG\Sports\Strategy category cannot be cast

1.3 Additional restrictions for special regions (IN, Western Europe):

Due to the high historical user complaints and associated legal risks, India and Western Europe are listed as sensitive high-risk areas*

• App Retargeting Push：Evaluation risk is low and can be continued in global
• Webpage Push: Special approval is required
• Unlimited in other regions

1.3 Pricing Card:

CPC: EU: $0.06; Others $0.03

1.4 Performance:

CTR: around 5%

2 Ad Format:

We support three ad formats: Standard template, Big picture template,DIY template

2.1 Standard template

Screenshots	Elements
	Title：30 characters Content：40 characters ICON: format：jpeg,png,jpg size：180*180 At most 30kb Emoji：X

2.2 Big picture template

Screenshots	Elements
	Title：30 characters Content：40 characters ICON： format：jpeg,png,jpg size：180*180 At most 30kb Image： format：jpeg,png,jpg size：800*360 At most 1024kb Emoji：√

2.3 DIY template

Screenshots	Elements
	Title：30 characters Content：40 characters Image: format：jpeg,png,jpg size：180*120 At most 30kb Emoji：√

3 Launch process

4 Additional Notes：

1. IO Template

Push Notification Term	Push Notification Term	Push Notification Term
Region	Example: Russia	Example: Indonesia
Model	CPC	CPC
Category
Package name
Unit Price ($)	0.05	0.05
Total Budget
Title	Within 30 characters	Within 30 characters
Context	Within 40 characters	Within 40 characters
Landing Page Link
Delivery Date
Delivery Time (local time)

2. Internal Review time: Within 3 days
3. Since Push is a pre-release mechanism, it needs to be scheduled more than 7 days in advance and needs to be configured 1 day in advance（Go online, modify and go offline on the same day are not avaliable）
4. Internal Review and Schedule please send to wuhan9@xiaomi.com;qudai1@xiaomi.com cc：wuguannan@xiaomi.com;p-yangzhihui1@xiaomi.com;liuliyliying@xiaomi.com

II Introduction of Splash

1 Basic Information:

1.1 Feature:

The ad style displayed in full screen when the app is opened, which belongs to the branding ad;

We Only support CPM

1.2 category requirements

Real money, loans, and VPN products are not supported

1.3 Regional restrictions

IN be banned

1.3 Pricing Card

Xiaomi Branding Ads Quotation
Countries	continent	CPM
Germany	Western Europe	$7.00
UK
Italy
France
Portugal
Netherlands
Switzerland
Belgium
Spain
Russia&CIS	Western Europe	$4.00
Poland, Sweden	Eastern Europe	$3.00
Finland, Czech Republic
Myanmar, Malaysia, Vietnam, Philippines,Laos, Thailand, Cambodia, Turkey	SEA	$3.00
Indonesia	Southeast Asia	$3.00
Mexico, Colombia	Latin America	$4.00
Chile, Argentina
Saudi Arabia, Egypt	Middle East & Africa	$5.00
Yemen, Iraq, Iran

2 Ad Format

We support Splash screen&Splash Video(The problem of slow loading overseas is more serious, it is recommended to use Splash screen)

2.1 Splash screen

Screenshots	Elements
	No Title and Description Image: format：jpeg,png,jpg size：1080*1920 <= 500KB

2.2 Splash Video

• Splash_horizontal Video

Time：0 ~ 8 s Format：mp4File Size：<= 3MB Size：1280 * 720

• Splash_vertical Video

Time：0 ~ 8 s Format：mp4File Size：<= 3MB Size：1080 * 1920

3 Launch process

4 Additional Notes

1. IO Template

Splash Campaign Information
Campaign Name	Region	mode	Unit Price	Term	Daily budget($)	Total budget($)	notice
Example: 5.21-5.25 Mi 10 Flash Sale	Example: Russia	CPM	$3.00	example: from 3rd Feb.2020 until notified			Lading Page URL
Example: I6.9-6.16 J6B+J15S Pre Order	Example: Indonesia	CPM	$3.00	example: from 3rd Feb.2020 until notified			Lading Page URL

2. Since Splash is a pre-release mechanism, it needs to be scheduled more than 7 days in advance and needs to be configured 1 day in advance
3. Campaign review please send to：wuguannan@xiaomi.com;p-yangzhihui1@xiaomi.com;liuliyliying@xiaomi.com cc：wuhan9@xiaomi.com;qudai1@xiaomi.com;iib-ams-agency@xiaomi.com

III Introduction of Smart SMS

1 Basic Information:

1.1 Quantity & Region:

Total Number: IN 80 million, ID 10 million;

1.2 Features

Launched on Miads can do Installation growth and Retargetting;

2 Ad Format:

Note:

• There are three ad formats: plain text, card, and rich media.
• SMS currently only supports delivery in India and Indonesia, and under the time zone of the East Fifth District, the platform does not send SMS advertisements from 9 pm to 9 am;

2.1 Plain text

• Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used；
• Ad description: no more than 40 characters；
• Button Text: Up to 28 characters；

2.2 Card

• Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used；
• Ad description: no more than 40 characters；

2.3 Rich media

• Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used；
• Ad description: no more than 40 characters；

4 Launch Process

Ⅳ Introduction of OOBE (Xiaomi PAI)

1 What is OOBE?

The App recommendation page showed at the end of the new phone activation process and before the user enters the main page. This format is supported by Xiaomi App Stores- GetApps

Ads Format & User Journey:

Brief Description: It is recommended to download the APP when the new machine is turned on, and the user clicks to download it independently.

*It’s installed to the second screen.

2 OOBE campaign launch process

2.1 Available countries and activation projection

Country	Status	Estimated activation (daily average)	Actual estimated activation (daily average)
RU	Open	10,000-15,000	11309
ID	Open	7,500-10,000	8726
IN	Paused	N/A	N/A
TR	Open	1,000-1,500	1391
VN	Open	Less than 500	352
PH	Open	Less than 500	362
TH	Open	Less than 500	291
MY	Open	Less than 500	141

2.2 Apps Requirements

2.2.1 Basic requirements：

• Ads placement Slots: maximum 7 slots per device.
• Package size：<=150M
• Industry restrictions: RMG(Real money games), finance, gambling apps are NOT allowed.

2.2.2 Advanced review requirements：

• Perfectly adapted to all models of Xiaomi phones and all versions of Xiaomi Operating System
• High ratings and downloads at Google Play Store with positive reviews
• Great user experience

2.3 The process of going online

• Campaign review please send to：wuguannan@xiaomi.com;p-yangzhihui1@xiaomi.com;liuliyliying@xiaomi.com cc：wuhan9@xiaomi.com;qudai1@xiaomi.com;iib-ams-agency@xiaomi.com
• Review period: 1-2 days

V Introduction of Lock Screen

1 Basic Information

1.1 Listing area

GEO ID	GEO
AE	United Arab Emirates
AR	Argentina
AU	Australia
BD	Bangladesh
BE	Belgium
BH	Bahrain
BO	Bolivia
BR	Brazil
CH	Switzerland
CL	Chile
CO	Colombia
CR	Costa Rica
DE	Germany
DK	Denmark
DO	Dominican Republic
DZ	Algeria
EC	Ecuador
EE	Estonia
EG	Egypt
ES	Spain
FI	Finland
FR	France
GB	United Kingdom
GE	Georgia
GR	Greece
GT	Guatemala
HN	Honduras
HR	Croatia
ID	Indonesia
IL	Israel
IN	India
IQ	Iraq
IT	Italy
JM	Jamaica
JO	Jordan
JP	Japan
KE	Kenya
KR	South Korea
KW	Kuwait
MA	Morocco
MX	Mexico
MY	Malaysia
NG	Nigeria
NI	Nicaragua
NL	Netherlands
NO	Norway
OM	Oman
PA	Panama
PE	Peru
PH	Philippines
PK	Pakistan
PL	Poland
PS	Palestine
PT	Portugal
PY	Paraguay
QA	Qatar
RU	Russia
SA	Saudi Arabia
SG	Singapore
TH	Thailand
TN	Tunisia
TR	Turkey
UA	Ukraine
UY	Uruguay
VN	Vietnam
ZA	South Africa

1.2 Pricing Card

Support CPC and CPI model for both

The bid is the same as the Icon, native placement

2 Ad Format

2.1 Material standard: In Europe, Southeast Asia, Latin America, Middle East, etc.

Material requirements for delivery regions (different regions have different requirements)

- Icon: format jpg/png/jpeg, picture size 84*84, file size<=100KB

- Picture: format jpg/png/jpeg, picture size 720*1600, file size<=500KB

- Ad title: no more than 30 characters

- Ad description: no more than 80 characters

- Button text: no more than 15 characters

• Wallpaper: The top of the delivered material needs to leave blank space for the top clock and copy area, otherwise it will be blocked.
• Copywriting: Provide users with valuable information (problem-solving orientation), interrogative sentences, emoji, local hot words, etc.

Bad Case（The clock area is blocked, affecting the delivery effect）

2.2 Material standard: In IN,ID

3 Launch Process

基本信息包括：

A	B	C	D	E	F	G	H	I
Material 1	Material 2	Client	country	release peroid-local time	Title	Description	Button Text	Tracking link

VI Introduction of Native

1 Basic infomation:

Also known as Newsfeed placement, it is a type of advertisement in news media and audio-visual media content streams.

Support CPI and CPC model for both. Attract more new users to install and Retargeting.

2 Ad Format

2.1 Format&Size

Format	Large Newsfeed Image	Newsfeed Video
Size	Image: Format:jpg/png/jpeg Size：1200 * 628 File Size：<= 500KB Icon: Size: 84 * 84 Image Format: jpg/png/jpeg File Size: <= 100 KB title: <30 characters description: <80 characters	Time：0 ~ 30 s Format：mp4 File Size：<= 10MB Icon: Icon Size: 84 * 84 Image Format: jpg/png/jpeg File Size: <= 100 KB title: <30 characters description: <80 characters

2.2 Top Media&Volume

Media Name	GLOBAL_CLEAN_MASTER	GLOBAL_VIDEO	GLOBAL_MUSIC
Global Impression	20 M	11 M	10 M
Top Volume Region	ID,BR,RU,IN	RU,IT,ID,ES	RU,TR,BR,EG
AD Display Example

3 Launch Process

Agency create campaign independently,same with Icon.