# Miads Ads Format

日期:2023.02

更新负责人:客户经理团队

# Ⅰ Introduction of Push

# 1 Basic Information

# 1.1 Feature:

Available on Miads for Retargeting; Only support CPC model.

# 1.2 Product categories that are prohibited from push:

  • Financial category: only bank APP and head payment provider (simple payment like paypal is fine), the rest cannot be invested;
  • VPN: global ban (browsers, etc. with some VPN functions can vote)
  • Gambling: There are only 5 products that have been specially approved in the RU area, and others cannot be invested
    • Фонбет – ставки на спорт (ru.bkfon)
    • Лига Ставок – ставки на спорт (ru.ligastavok.android)
    • National lottery (com.national.lottery)
    • Betboom (ru.betboom.android)
    • Париматч (com.parimatch.russia)
  • Real Money category: specifically India Card \Casino\RMG\Sports\Strategy category cannot be cast

# 1.3 Additional restrictions for special regions (IN, Western Europe):

Due to the high historical user complaints and associated legal risks, India and Western Europe are listed as sensitive high-risk areas*

  • App Retargeting Push:Evaluation risk is low and can be continued in global
  • Webpage Push: Special approval is required
  • Unlimited in other regions

# 1.3 Pricing Card:

CPC: EU: $0.06; Others $0.03

# 1.4 Performance:

CTR: around 5%

# 2 Ad Format:

We support three ad formats: Standard template, Big picture template,DIY template

# 2.1 Standard template

Screenshots Elements
  • Title:30 characters
  • Content:40 characters
  • ICON:
    • format:jpeg,png,jpg
    • size:180*180
    • At most 30kb
  • Emoji:X

# 2.2 Big picture template

Screenshots Elements
  • Title:30 characters
  • Content:40 characters
  • ICON:
    • format:jpeg,png,jpg
    • size:180*180
    • At most 30kb
  • Image:
    • format:jpeg,png,jpg
    • size:800*360
    • At most 1024kb
  • Emoji:√

# 2.3 DIY template

Screenshots Elements
  • Title:30 characters
  • Content:40 characters
  • Image:
    • format:jpeg,png,jpg
    • size:180*120
    • At most 30kb
  • Emoji:√

# 3 Launch process

Generated

# 4 Additional Notes:

  1. IO Template
Push Notification Term Push Notification Term Push Notification Term
Region Example: Russia Example: Indonesia
Model CPC CPC
Category
Package name
Unit Price ($) 0.05 0.05
Total Budget
Title Within 30 characters Within 30 characters
Context Within 40 characters Within 40 characters
Landing Page Link
Delivery Date
Delivery Time (local time)
  1. Internal Review time: Within 3 days
  2. Since Push is a pre-release mechanism, it needs to be scheduled more than 7 days in advance and needs to be configured 1 day in advance(Go online, modify and go offline on the same day are not avaliable)
  3. Internal Review and Schedule please send to wuhan9@xiaomi.com;qudai1@xiaomi.com cc:wuguannan@xiaomi.com;p-yangzhihui1@xiaomi.com;liuliyliying@xiaomi.com

# II Introduction of Splash

# 1 Basic Information:

# 1.1 Feature:

The ad style displayed in full screen when the app is opened, which belongs to the branding ad;

We Only support CPM

# 1.2 category requirements

Real money, loans, and VPN products are not supported

# 1.3 Regional restrictions

IN be banned

# 1.3 Pricing Card

Xiaomi Branding Ads Quotation
Countries continent CPM
Germany Western Europe $7.00
UK
Italy
France
Portugal
Netherlands
Switzerland
Belgium
Spain
Russia&CIS Western Europe $4.00
Poland, Sweden Eastern Europe $3.00
Finland, Czech Republic
Myanmar, Malaysia, Vietnam, Philippines,Laos, Thailand, Cambodia, Turkey SEA $3.00
Indonesia Southeast Asia $3.00
Mexico, Colombia Latin America $4.00
Chile, Argentina
Saudi Arabia, Egypt Middle East & Africa $5.00
Yemen, Iraq, Iran

# 2 Ad Format

We support Splash screen&Splash Video(The problem of slow loading overseas is more serious, it is recommended to use Splash screen)

# 2.1 Splash screen

Screenshots Elements
  • No Title and Description
  • Image:
    • format:jpeg,png,jpg
    • size:1080*1920
    • <= 500KB

# 2.2 Splash Video

  • Splash_horizontal Video

Time:0 ~ 8 s Format:mp4File Size:<= 3MB Size:1280 * 720

  • Splash_vertical Video

Time:0 ~ 8 s Format:mp4File Size:<= 3MB Size:1080 * 1920

# 3 Launch process

Generated

# 4 Additional Notes

  1. IO Template
Splash Campaign Information
Campaign Name Region mode Unit Price Term Daily budget($) Total budget($) notice
Example: 5.21-5.25 Mi 10 Flash Sale Example: Russia CPM $3.00 example: from 3rd Feb.2020 until notified Lading Page URL
Example: I6.9-6.16 J6B+J15S Pre Order Example: Indonesia CPM $3.00 example: from 3rd Feb.2020 until notified Lading Page URL
  1. Since Splash is a pre-release mechanism, it needs to be scheduled more than 7 days in advance and needs to be configured 1 day in advance
  2. Campaign review please send to:wuguannan@xiaomi.com;p-yangzhihui1@xiaomi.com;liuliyliying@xiaomi.com cc:wuhan9@xiaomi.com;qudai1@xiaomi.com;iib-ams-agency@xiaomi.com

# III Introduction of Smart SMS

# 1 Basic Information:

# 1.1 Quantity & Region:

Total Number: IN 80 million, ID 10 million;

# 1.2 Features

Launched on Miads can do Installation growth and Retargetting;

# 2 Ad Format:

Note:

  • There are three ad formats: plain text, card, and rich media.
  • SMS currently only supports delivery in India and Indonesia, and under the time zone of the East Fifth District, the platform does not send SMS advertisements from 9 pm to 9 am;

# 2.1 Plain text

  • Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used
  • Ad description: no more than 40 characters;
  • Button Text: Up to 28 characters;

Generated

# 2.2 Card

  • Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used;
  • Ad description: no more than 40 characters;

Generated

# 2.3 Rich media

  • Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used;
  • Ad description: no more than 40 characters;

Generated

# 4 Launch Process

Generated

# IV Introduction of OOBE (Xiaomi PAI)

# 1 What is OOBE?

The App recommendation page showed at the end of the new phone activation process and before the user enters the main page. This format is supported by Xiaomi App Stores- GetApps

Ads Format & User Journey:

Brief Description: It is recommended to download the APP when the new machine is turned on, and the user clicks to download it independently.

Generated

*It’s installed to the second screen.

# 2 OOBE campaign launch process

# 2.1 Available countries and activation projection

Country Status Estimated activation (daily average) Actual estimated activation (daily average)
RU Open 10,000-15,000 11309
ID Open 7,500-10,000 8726
IN Paused N/A N/A
TR Open 1,000-1,500 1391
VN Open Less than 500 352
PH Open Less than 500 362
TH Open Less than 500 291
MY Open Less than 500 141

# 2.2 Apps Requirements

# 2.2.1 Basic requirements:

  • Ads placement Slots: maximum 7 slots per device.
  • Package size:<=150M
  • Industry restrictions: RMG(Real money games), finance, gambling apps are NOT allowed.

# 2.2.2 Advanced review requirements:

  • Perfectly adapted to all models of Xiaomi phones and all versions of Xiaomi Operating System
  • High ratings and downloads at Google Play Store with positive reviews
  • Great user experience

# 2.3 The process of going online

Generated

  • Campaign review please send to:wuguannan@xiaomi.com;p-yangzhihui1@xiaomi.com;liuliyliying@xiaomi.com cc:wuhan9@xiaomi.com;qudai1@xiaomi.com;iib-ams-agency@xiaomi.com
  • Review period: 1-2 days

# V Introduction of Lock Screen

# 1 Basic Information

# 1.1 Listing area

GEO ID GEO
AE United Arab Emirates
AR Argentina
AU Australia
BD Bangladesh
BE Belgium
BH Bahrain
BO Bolivia
BR Brazil
CH Switzerland
CL Chile
CO Colombia
CR Costa Rica
DE Germany
DK Denmark
DO Dominican Republic
DZ Algeria
EC Ecuador
EE Estonia
EG Egypt
ES Spain
FI Finland
FR France
GB United Kingdom
GE Georgia
GR Greece
GT Guatemala
HN Honduras
HR Croatia
ID Indonesia
IL Israel
IN India
IQ Iraq
IT Italy
JM Jamaica
JO Jordan
JP Japan
KE Kenya
KR South Korea
KW Kuwait
MA Morocco
MX Mexico
MY Malaysia
NG Nigeria
NI Nicaragua
NL Netherlands
NO Norway
OM Oman
PA Panama
PE Peru
PH Philippines
PK Pakistan
PL Poland
PS Palestine
PT Portugal
PY Paraguay
QA Qatar
RU Russia
SA Saudi Arabia
SG Singapore
TH Thailand
TN Tunisia
TR Turkey
UA Ukraine
UY Uruguay
VN Vietnam
ZA South Africa

# 1.2 Pricing Card

Support CPC and CPI model for both

The bid is the same as the Icon, native placement

# 2 Ad Format

# 2.1 Material standard: In Europe, Southeast Asia, Latin America, Middle East, etc.

Material requirements for delivery regions (different regions have different requirements)

- Icon: format jpg/png/jpeg, picture size 84*84, file size<=100KB

- Picture: format jpg/png/jpeg, picture size 720*1600, file size<=500KB

- Ad title: no more than 30 characters

- Ad description: no more than 80 characters

- Button text: no more than 15 characters

Generated

  • Wallpaper: The top of the delivered material needs to leave blank space for the top clock and copy area, otherwise it will be blocked.
  • Copywriting: Provide users with valuable information (problem-solving orientation), interrogative sentences, emoji, local hot words, etc.

Bad Case(The clock area is blocked, affecting the delivery effect)

Generated

# 2.2 Material standard: In IN,ID

Generated

# 3 Launch Process

Generated

基本信息包括:

A B C D E F G H I
Material 1 Material 2 Client country release peroid-local time Title Description Button Text Tracking link

# VI Introduction of Native

# 1 Basic infomation:

Also known as Newsfeed placement, it is a type of advertisement in news media and audio-visual media content streams.

Support CPI and CPC model for both. Attract more new users to install and Retargeting.

# 2 Ad Format

# 2.1 Format&Size

Format Large Newsfeed Image Newsfeed Video
Size Image:
Format:jpg/png/jpeg
Size:1200 * 628
File Size:<= 500KB

Icon:
Size: 84 * 84
Image Format: jpg/png/jpeg
File Size: <= 100 KB

title: <30 characters
description: <80 characters
Time:0 ~ 30 s
Format:mp4
File Size:<= 10MB

Icon:
Icon Size: 84 * 84
Image Format: jpg/png/jpeg
File Size: <= 100 KB

title: <30 characters
description: <80 characters

# 2.2 Top Media&Volume

Media Name GLOBAL_CLEAN_MASTER GLOBAL_VIDEO GLOBAL_MUSIC
Global Impression 20 M 11 M 10 M
Top Volume Region ID,BR,RU,IN RU,IT,ID,ES RU,TR,BR,EG
AD Display
Example
Generated Generated Generated

# 3 Launch Process

Agency create campaign independently,same with Icon.

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