Xiaomi

# Material Center——Function Guide

# Product Introduction

# 1. Functional Logic

  • The Material Center enables advertisers to use and manage account-level materials. Advertisers can upload materials to the Material Center in advance according to actual scenarios, and quickly select uploaded materials from the Material Center when creating advertising creatives. Materials uploaded locally when creating advertising creatives can also be viewed and managed in the Material Center.

# 2. Core Competency Description

  • Quick upload and use: Upload multiple standard materials into the material center with one click, and use them directly when creating advertising creatives.
  • Easy-to-use cropping tools: The non-standard material implementation platform supports targeted cropping of all material sizes, and the cropping speed is optimized by 95%.
  • Support material naming: Support synchronization of local material names, and modify material names in the standard available materials and my material lists.
  • Targeted screening of advertising creatives: When creating advertising creatives and using my materials, automatically filter according to the sizes supported by the selected format to reduce material search time.
  • Number of uses record: Record the number of times the material is used, quickly use high-frequency materials, and facilitate the evaluation of material usage.

# 3. Specific usage

# 3.1. Upload materials to the material center

After logging into your account, click Tool Center-Material Center to enter the Material Center page.

Click the Upload button

Go to the material upload page

Upload materials by clicking or dragging (here we demonstrate clicking to upload)

The materials will be automatically divided into: standard usable materials/non-standard materials, please crop

Hover the mouse to the question mark to view the material format standard

For standard available materials, click Save to save directly to the material center.

For non-standard materials, they cannot be saved without cropping. Click the Crop button

Enter the material cutting page

Select the required material size on the right, click the corresponding size to enter the cropping mode, select the corresponding size, and adjust the cropping of the left image by dragging

Click to save the current size, and the material will enter the cropped result column below

This allows you to crop in multiple sizes. Click Save to save the crop group result, and the material will be included in the standard available materials.

Double-click the material name to modify the standard available material name.

Click Save, the standard available materials will be saved to the material center, and the number of uses will be recorded as 1.

The material center can filter and search based on material id/material name/material format type/material size/time/

In the material name column, double-click the material name to modify and update the material name

# 3.2. Advertising creative uses my materials

In the ad creative, click on the material upload to enter the material selection page

My materials will display the pre-uploaded materials, match and filter them according to the selected format, and display them in reverse order of the number of times they are used

Click Save and Submit to use the material