# Mi Ads Ad Format Standards
OTA App Recommendations
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Small Icon Card
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Newsfeed Video
Video: 0 - 30s; <=10MB; .mp4. Max 5.
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Button text: <=15 characters. Max 1.
Large Newsfeed Image
Image: 1200_628, or 600_314; <=500KB; .jpg, .png, or .jpeg. Max 10.
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Button text: <=15 characters. Max 1.
Wallpaper Carousel
Image: 720*1600; <=500KB; .jpg, .png, or .jpeg. Max 1.
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Button text: <=15 characters. Max 1.
*Banner (600'500)
- Image: 600*500; <=500KB; .jpg, .png, or .jpeg. Max 5.
_Banner (640_100)*
- Image: 640*100; <=500KB; .jpg, .png, or .jpeg. Max 5.
_Banner (600_314)*
- Image: 600*314; <=500KB; .jpg, .png, or .jpeg. Max 1.
Interstitial Image
Image: 1200*628; <=500KB; .jpg, .png, or .jpeg. Max 5.
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Button text: <=15 characters. Max 1.
Interstitial Video
Video: 0 - 30s; <=10MB; .mp4. Max 5.
Image: <=500KB; .jpg, .png, or .jpeg. Max 1.
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Button text: <=15 characters. Max 1.
Rewarded Video
Video: 0 - 30s; <=10MB; .mp4. Max 5.
Image: <=500KB; .jpg, .png, or .jpeg. Max 1.
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Button text: <=15 characters. Max 1.
Splash Screen
- Image: 1080*1920; <=500KB; .jpg, .png, or .jpeg. Max 1.
Performance Splash Screen
Image: 1200_628, or 600_314; <=500KB; .jpg, .png, or .jpeg. Max 1.
Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=80 characters. Max 10.
Button text: <=15 characters. Max 1.
Standard Format
Icon: 180*180; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=40 characters. Max 10.
Always pin button: On/Off
Large Image Format
Image: 800*360; <=1024KB; .jpg, .png, or .jpeg. Max 5.
Icon: 180*180; <=100KB; .jpg, .png, or .jpeg. Max 1.
Title: <=30 characters. Max 10.
Description: <=40 characters. Max 10.
Always pin button: On/Off