# Mi Ads Ad Format Standards

OTA App Recommendations

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

Small Icon Card

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

Newsfeed Video

  • Video: 0 - 30s; <=10MB; .mp4. Max 5.

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

  • Button text: <=15 characters. Max 1.

Large Newsfeed Image

  • Image: 1200_628, or 600_314; <=500KB; .jpg, .png, or .jpeg. Max 10.

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

  • Button text: <=15 characters. Max 1.

Wallpaper Carousel

  • Image: 720*1600; <=500KB; .jpg, .png, or .jpeg. Max 1.

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

  • Button text: <=15 characters. Max 1.

*Banner (600'500)

  • Image: 600*500; <=500KB; .jpg, .png, or .jpeg. Max 5.

_Banner (640_100)*

  • Image: 640*100; <=500KB; .jpg, .png, or .jpeg. Max 5.

_Banner (600_314)*

  • Image: 600*314; <=500KB; .jpg, .png, or .jpeg. Max 1.

Interstitial Image

  • Image: 1200*628; <=500KB; .jpg, .png, or .jpeg. Max 5.

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

  • Button text: <=15 characters. Max 1.

Interstitial Video

  • Video: 0 - 30s; <=10MB; .mp4. Max 5.

  • Image: <=500KB; .jpg, .png, or .jpeg. Max 1.

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

  • Button text: <=15 characters. Max 1.

Rewarded Video

  • Video: 0 - 30s; <=10MB; .mp4. Max 5.

  • Image: <=500KB; .jpg, .png, or .jpeg. Max 1.

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

  • Button text: <=15 characters. Max 1.

Splash Screen

  • Image: 1080*1920; <=500KB; .jpg, .png, or .jpeg. Max 1.

Performance Splash Screen

  • Image: 1200_628, or 600_314; <=500KB; .jpg, .png, or .jpeg. Max 1.

  • Icon: 84*84; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=80 characters. Max 10.

  • Button text: <=15 characters. Max 1.

Standard Format

  • Icon: 180*180; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=40 characters. Max 10.

  • Always pin button: On/Off

Large Image Format

  • Image: 800*360; <=1024KB; .jpg, .png, or .jpeg. Max 5.

  • Icon: 180*180; <=100KB; .jpg, .png, or .jpeg. Max 1.

  • Title: <=30 characters. Max 10.

  • Description: <=40 characters. Max 10.

  • Always pin button: On/Off