# Alliance Traffic Consolidation Operation Guide

# 一、Introduction to Alliance Consolidation

To enhance intelligent traffic optimization capabilities and improve ad delivery efficiency, the platform will consolidate traffic from 'Alliance Traffic'. After the update, 'Alliance Traffic' will only support bulk ad delivery, while also enabling the blocking of underperforming traffic positions. This update will be rolled out progressively to all accounts starting from July 2, 2025. This update involves adjustments to the [Placements] and [Data Analysis] modules. Please see the following instructions for details.

# 二、Specific operation guide

Functional modules
Before consolidation
After consolidation
Ad Group-Placements
  1. Preferred placement：Supports blocking of alliance traffic based on Ad Slots
  1. Select placement: Supports the selection (delivery) of alliance traffic based on Ad Slots
  1. Preferred placement: Supports shielding of alliance traffic at the granularity of “Traffic Position”; system-recommended traffic packages can be selected for refined delivery.
  1. Select placement: Only supports "Alliance Traffic" as a whole to place/not place; Supports blocking of poorly performing alliance traffic media after creating traffic packages in the [Assets Center]
  1. After the feature goes live, if you modify existing ad groups, the targeting settings will follow the new post-launch rules upon saving.
Data Analysis-Alliance traffic dimension data
  1. Support querying advertising effects at the media and ad slot granularity
  2. Supports querying advertising effects by media and ad slot dimensions
  1. The data query granularity is consolidated, and the ad slot granularity query will not be supported; the media granularity is retained, but only the traffic position number is disclosed
  2. The data grouping dimension no longer supports ad slots; media grouping is retained, and only traffic position numbers are displayed
  3. The data generated before the function is launched is still queried using the original granularity (Media/Ad Slot)
Assets Center-Traffic Packages
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  1. Added traffic package management, where you can view the system recommended traffic packages
  1. Advertisers can independently select and block alliance traffic positions (by media granularity or special numbering format) for use in ad groups.