# Introduction_of_Push
# 1 Basic Information:
# 1.1 Feature:
Available on Miads for Retargeting; Only support CPC model.
# 1.2 Product categories that are prohibited from push:
- Financial products: Only Bank apps and Payment apps are permitted.
- VPN: prohbited.
- Gambling/Real money products: prohbited.
# 1.3 Additional restrictions for special regions (IN, Western Europe):
Due to the high historical user complaints and associated legal risks, India and Western Europe are listed as sensitive high-risk areas
- App Retargeting Push:Evaluation risk is low and can be continued in global
- Webpage Push: Special approval is required
- Unlimited in other regions
# 1.4 Pricing Card:
GEO | DAU(M) | MAU(M) | Cpm | Cpd |
IN | 12000 | 14000 | 0.03 | $2,000 |
RU | 3200 | 3600 | 0.1 | $6,000 |
TR | 1230 | 1350 | 0.2 | $7,000 |
BR | 2600 | 2840 | 0.1 | $12,000 |
ID | 2700 | 3100 | 0.1 | $5,000 |
MY | 400 | 470 | 0.1 | $1,000 |
PH | 630 | 730 | 0.1 | $2,000 |
TH | 560 | 520 | 0.1 | $1,000 |
VN | 670 | 720 | 0.1 | $1,000 |
DE | 610 | 700 | 0.3 | $2,000 |
IT | 820 | 910 | 0.2 | $1,500 |
FR | 750 | 850 | 0.2 | $2,000 |
ES | 1200 | 1350 | 0.3 | $5,000 |
# 1.5 Performance:
CTR: around 5%
# 2 Ad Format:
✏️ We support three ad formats: Standard template, Big picture template,DIYtemplate
# 2.1 Standard template
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# 2.2 Big picture template
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# 2.3 DIY template
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