# Alcohol Advertising Policy

We are committed to ensuring that all advertisements promoting alcoholic beverages meet the highest standards of responsibility, accuracy, and legal compliance. This policy outlines the advertising framework applicable to alcohol-related content on our platform. Advertisers must ensure full compliance with this policy and all applicable laws and regulations in every region they target.

Disclaimer: This policy is provided for the platform’s compliance and guidance purposes only. It is not exhaustive and does not constitute legal advice or interpretation of applicable laws and regulations. Advertisers remain solely responsible for ensuring full compliance with the legal drinking age, labeling requirements, health warnings, and other applicable laws and regulations in the jurisdictions in which they operate.

# 1. General Advertising Requirements

To promote responsible messaging and safeguard public health, all alcohol advertisements must meet the following universal standards, regardless of region:

Comply with All Applicable Laws and Industry Codes

  • Advertisers must comply with national laws, local regulations, and recognized self-regulatory codes. This includes age restrictions, labeling mandates, sponsorship rules, and health warnings as required in the target jurisdiction.

Do Not Promote Unregulated or Illicit Alcohol Products

  • Ads for unregistered, counterfeit, or illicit alcohol products are strictly prohibited.

Do Not Target Minors or Omit Age Restriction Labels

  • Ads must not be directed at individuals below the legal drinking age in the target country or region and must also display a clear age restriction label.

Do Not Suggest Alcohol Enhances Personal Qualities or Provides Health Benefits

  • Ads must not suggest that alcohol enhances confidence, attractiveness, professional or romantic success, intelligence level, physical performance, social status, or provides any therapeutic benefit. Alcohol should not be portrayed as a means to overcome personal challenges or stress.

Avoid Depictions of Excessive or Irresponsible Consumption

  • Ads must not promote binge drinking, overindulgence, or portray intoxication in a positive light. Content must avoid using drinking games, rapid consumption, or excessive drinking as a selling point. Ads must not associate drinking with driving, operating machinery, or performing any tasks requiring alertness and skill.

Include Clear Responsible Drinking Messages

  • Where legally or ethically required, ads must include disclaimers such as “Drink Responsibly” or equivalent health warnings.

Disclose Legally Required Product Information

  • Where applicable, ads must clearly disclose key product details, including brand name, producer, country of origin, ABV (Alcohol by Volume), etc.

Note: Any advertisement that fails to comply with these general advertising requirements will be considered prohibited and subject to removal or rejection by the platform.

# 2. Regulatory Requirements

This section generally outlines regulatory expectations for the advertising of alcoholic beverage sales.

Examples of restricted alcoholic beverages (non-exhaustive):=

  • Beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits.

Countries/Regions that allow advertising for the online sale of alcoholic beverages:

  • Albania, Argentina, Australia, Austria, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Estonia, France, Germany, Ghana, Greece, Hungary, Ireland, Israel, Italy, Japan, Kenya, Latvia, Malta, Mexico, Montenegro, Netherlands, New Zealand, Nigeria, Panama, Peru, Philippines, Portugal, Puerto Rico, Romania, Senegal, Singapore, Slovakia, South Africa, Spain, Switzerland, Uganda, Ukraine, United Kingdom, United States, Uruguay

Note: Alcohol advertising laws vary widely across countries and are frequently updated to reflect changing public health priorities. Advertisers are solely responsible for verifying the latest regulatory standards, adhering to both platform policies and local legislation, and providing valid documentation from relevant authorities for every country or region they target.

# 3. How to Fix Disapproved Ads

If your ad was disapproved for violating our Alcohol Advertising Policy, follow these steps:

Understand the Rejection Reason

  • Review the specific category and explanation provided in the disapproval notification. Common issues include age targeting violations, health claims, or local restrictions.

Make Necessary Changes

  • Depending on the issue, you may need to:
    • Adjust age or location targeting
    • Add valid license information or certification from relevant authorities
    • Remove exaggerated claims
    • Include required disclaimers

Resubmit the Ad for Review

  • After making the necessary changes, resubmit the ad for review. Our team will re-evaluate it against the policy requirements.