# Xiaomi Advertising Guidelines

(updated on 2024/05/27)

When Customer places ads with Xiaomi’s advertising services, in addition to complying with all applicable laws and regulations, Customer must also comply with Xiaomi Advertising Policies at https://global.e.mi.com/doc/. These Xiaomi Advertising Guidelines will help Customer to learn what types of ads content are restricted. Xiaomi is entitled to review ads in accordance with Xiaomi Advertising Policies and Xiaomi Advertising Guidelines. Please note that the applicable laws and regulations may be changed from time to time. We will refer to the latest applicable laws and regulations if Xiaomi Advertising Guidelines are inconsistent with the applicable laws and regulations.

# 1. Adult Product and Sexual Content

Ads should respect user preferences and comply with legal regulations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the local laws and regulations and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and rules of jurisdictions where the ad is being served.

🚫Countries/Regions that prohibit adult products and sexual content:

Algeria

Bahrain

Djibouti

Egypt

India

Iran

Iraq

Jordan

Kuwait

Lebanon

Libya

Morocco

Oman

Palestine

Qatar

Saudi Arabia

Syria

Tunisia

United Arab Emirates

Yemen

Countries/Regions that strictly restrict adult products and sexual content:

China

Germany

Indonesia

Malaysia

Peru

Philippines

Russia

Singapore

South Korea

Thailand

Ukraine

Vietnam

*Your ads must comply with local laws in the countries/regions targeted, including but not limited to the user's age identification, result filter setting etc..

# 2. Alcohol

We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the local laws and regulations and the policies below: don’t target minors, and target only territories that are explicitly allowed to show alcohol ads. Examples of restricted alcoholic beverages: are beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits.

General requirements for advertising for the online sale of alcoholic beverages:

  • The ads must contain a label of legal drinking age. The ad must not target individuals below the legal drinking age in the targeted country.
  • The ads must not imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing.
  • The ads must not imply that drinking alcohol provides health or therapeutic benefits.
  • The ads must not portray excessive drinking favorably or feature binge or competition drinking.
  • The ads must not show alcohol consumption in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity.

Countries/Regions that allow advertising for the online sale of alcoholic beverages:

Albania

Argentina

Australia

Austria

Belgium

Bosnia and Herzegovina

Brazil

Bulgaria

Cambodia

Canada

Chile

Colombia

Costa Rica

Cyprus

Czech Republic

Denmark

Estonia

France

Germany

Ghana

Greece

Hungary

Iceland

Ireland

Israel

Italy

Japan

Kenya

Latvia

Luxembourg

Malta

Mexico

Montenegro

Netherlands

New Zealand

Nigeria

Panama

Peru

Philippines

Portugal

Puerto Rico

Romania

Senegal

Singapore

Slovakia

South Africa

Spain

Sweden

Switzerland

Uganda

Ukraine

United Kingdom

United States

Uruguay

Countries/Regions that restrict advertising for the online sale of alcoholic beverages:

Ecuador (5% or less alcohol)

India (0% alcohol)

Indonesia (0% alcohol)

Vietnam (less than 5.5% alcohol)

# 3. Gambling Games

Gambling-related ads are allowed if they comply with local laws and regulations and the advertiser has received the proper Certification. Gambling-related ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites.

General requirements for advertising for gambling games:

  • The advertiser must check the local regulations on gambling games and provide the evidence of a valid local license for distribution of their games in the targeted countries.
  • The landing page must display information about responsible gambling, such as information about gambling addiction or underage gambling.
  • The ads must not target minors.
  • The ads only target the allowed countries.
✅Countries/Regions that allow advertising for gambling-related games
Countries/Regions
License
Argentina
The advertiser is a province-run entity:
  • Lotteries
The advertiser is a province-licensed operator:
  • Online gambling
  • Online casino games
  • Sports betting
  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site
Australia

The advertiser is a licensed operator registered with an appropriate Australian State or Territory and provides a valid license:
  • Sports betting
  • Lotteries
  • Gambling-related promotional materials such as vouchers and bonus codes
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
Austria
The advertiser is licensed by the Austrian Ministry of Finance according to all applicable regulations in Austria and, in the case of sports betting, also provides a valid sports betting permit number issued by the state government in at least one State of Austria according to all applicable regulations in Austria.
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Gambling-related lotteries
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries
Belgium
The advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid license:
  • Lotteries
  • Online casino games
  • Online bingo
  • Online gambling
  • Sports betting
Brazil
The advertiser is licensed by the Brazilian gambling authorities:
  • Lotteries
  • Sports betting
  • Horse racing
  • Sites that provide information about or a compBelgiumof other gambling services licensed in Brazil, but do not themselves provide gambling activities that require a license. These sites may provide links to gambling services not operated or controlled by the aggregator.
Canada
The advertiser is a government-run entity:
  • Lotteries
the advertiser is a province-run entity:
  • Sports betting
  • Online casinos
Colombia
The advertiser is registered with the Colijuegos and provides a valid license:
  • Slot or chance machines
  • Roulette
  • Black Jack
  • Baccarat
  • Bingo
  • Poker
  • Sports betting and fantasy sports games
  • Sites that provide information about -- or a comparison of -- other gambling services licensed in Colombia, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.
Croatia
The advertiser is registered licensed by the Croatian gambling authorities:
  • Online gambling
  • Online bingo
  • Online casino games
  • Sports betting
  • Sites that provide information about or a comparison of other gambling services, but do not themselves provide gambling activities that require a license. These sites may provide links to gambling services not operated or controlled by the aggregator.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related lotteries
Czech Republic
The advertiser is licensed by the Czech gambling authorities:
  • Online bingo
  • Lotteries
  • Online casino games
  • Sports betting
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
Denmark
The advertiser is licensed by the Danish Gambling Authority:
  • Location-based gambling
  • Online casino games
  • Online betting
  • Sports betting
  • Fantasy sports contests
  • Slot machines
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
Estonia
If the advertiser is a state-licensed entity::
  • Lotteries
Ethiopia
If the advertiser is a state-run entity:
  • Lotto
  • Toto
  • Instant Lottery
  • Number Lottery
  • Multiple Prize Lottery
  • Modern Bingo

If the advertiser is a state-licensed entity:
  • Tombola or Raffle
  • Sports Betting Lottery
  • Conventional Bingo
  • Promotional Lottery
Finland
If the advertiser is a state-run entity:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games

If the advertiser is a state-licensed entity:
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries
France
The advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:
  • Online gambling
  • Online bingo
  • Sports betting
  • Lotteries
  • ambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold an ANJ operating license, but are not operated or controlled by the aggregator. Aggregators must display a message on the landing page warning against excessive or pathological gaming.
Germany
The operator or broker (Vermittler) whose gambling offer is being advertised is in possession of a valid gambling operator license or broker license allowing for such advertisement on the Internet issued by the competent German authorities ("Gambling Advertising License"):
  • Sports betting
  • Horse betting
  • Lotteries
  • Virtual slot-machine games
  • Online casinos
  • Online poker
Ghana
If the advertiser is a state-run entity:
  • Lotteries
If the advertiser is a state-licensed entity:
  • National Lotto coupons
  • Sports betting
  • Online casinos
Greece
The advertiser is appropriately authorized by the Greek authorities:
  • Casino games
  • Bingo
  • Sports betting
  • Lotteries
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related
Hungary
If the advertiser is a state-run entity:
  • Lotteries
The advertiser is registered with the appropriate Hungarian Gambling Authority or the State Tax Authority and provides a valid license.
  • Online casino games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
India
Daily Fantasy Sports ads may not target the following states:
  • Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, and Telangana.

Rummy ads may not target the following states:
  • Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Tamil Nadu and Telangana.
Republic of Ireland (excluding Northern Ireland)
The advertiser is registered as a bookmaker with the Revenue Commissioners and provides a valid license number:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries
Israel
If the advertiser is a state-licensed entity:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries
Italy
If the advertiser is a state-run entity:
  • Lotteries
Japan
If the advertiser is a state-licensed entity:
  • Lotteries
Kenya
The advertiser is licensed by the Kenyan gambling authority:
  • Lotteries
  • Sports Betting
  • Online Casino Games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
Korea
If the advertiser is a state-run or state-licensed entity:
  • Lotteries
  • Sports betting
Latvia
If the advertiser is a state-run entity:
  • Lotteries
Lithuania
If the advertiser is a state-licensed entity:
  • Lotteries
Mexico
The advertiser evidences that the relevant landing page is operated by an operator registered with the Secretaria de Gobernacion and provides a valid license number, or that it is operated by Pronósticos para la Asistencia Pública and provides a copy of a valid agreement that evidences its character as agency (comisionista) or promotional partner (socio promocional):
  • Online casino games (including slot machines)
  • Bingo
  • Lotteries
  • Sports betting
  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold a valid operating license in Mexico, but are not operated or controlled by the aggregator.
Mozambique
The advertiser is licensed by the Mozambican gambling authority:
  • Online bingo
  • Lotteries
  • Sports Betting
  • Online Casino Games
  • Sites that provide information about or a comparison of other gambling services licensed in Mozambique.
Netherlands
If the advertiser is a state-licensed entity:
  • Lotteries
  • Online gambling
  • Online bingo
  • Online casino games
  • Sports betting
  • Daily Fantasy Sports
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
New Zealand
If the advertiser is a state-licensed entity:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries
Nigeria
The advertiser is licensed by the Nigerian gambling authority:
  • Lotteries (Lotteries operating from the following states require state authorized licenses in addition to authorisation under the NLA: Lagos, Ogun, Ondo, Oyo, Ekiti, Akwa Ibom, Bayelsa, Cross River, Delta, Edo, Rivers, Imo, Anambra, Abia, Enugu and Ebonyi.)
  • Sports Betting
  • Online Casino Games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
Norway
The advertiser is a state-licensed entity:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries
Panama
The advertiser is licensed by the government’s gaming commission:
  • Casino games
  • Sports betting
  • Daily Fantasy Sports
Philippines
The advertiser is a state-run entity:
  • Casino games
  • Lotteries
Poland
The advertiser is licensed by the government’s Finance Ministry:
  • Online betting sites
  • Online lotteries and numeric games
Portugal
The advertiser is licensed by the Portuguese authorities:
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
Romania
The avertiser is registered with the appropriate authority and submits valid licensing:
  • Casino games
  • Sports betting
  • Bingo
  • Lotteries
  • Counterparty betting
  • Raffle-type betting
  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
Russia
The advertiser is a state-run entity:
  • Lotteries
Serbia
The advertiser is registered with the appropriate authority and submits valid licensing:
  • Casino games
  • Sports betting
  • Bingo
  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

The advertiser is a state-run entity:
  • Lotteries
Slovakia
The advertiser is licensed by the Slovakian authorities:
  • Online gambling
  • Online bingo
  • Online casino games
  • Sports betting
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related lotteries
Slovenia
The advertiser is a state-run entity:
  • Lotteries
South Africa
The advertiser is a state-run entity:
  • Lotteries
  • Sports Betting
Spain
The advertiser is registered with the Spanish gambling authority, provides the relevant valid licenses, and complies with all local regulations:
  • Casino games
  • Sports betting
  • Bingo
  • Raffles
  • Lotteries
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
Sweden
The advertiser is Spelinspektionen licensed operator:
  • Lotteries
  • Online gambling
  • Online bingo
  • Sports betting
  • Online casino games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries
Switzerland

The advertiser is a state-licensed entity:
  • Lotteries
  • Online casino games

the advertise is a state-run entity:
  • Sports betting
Tanzania
The advertiser is a state-licensed entity:
  • Lotteries
  • Sports betting
  • Online casinos
Thailand
The advertiser is a state-licensed entity:
  • Lotteries
  • Sports betting
Turkey
The advertiser is a state-licensed entity:
  • Lotteries
  • Sports betting
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries
Uganda
The advertiser is licensed by the Ugandan gambling authority:
  • Lotteries
  • Sports Betting
  • Online Casino Games
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
Ukraine
The advertise is a state-run entity:
  • Lotteries
United Kingdom
The advertiser is registered with the Gambling Commission and provides a valid operating license number.
  • Online bingo
  • Sports betting
  • Online casino games
  • Lotteries
  • Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may provide links to gambling services not operated or controlled by the aggregator.
  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping

# 4. Healthcare and Medicines

Ads and destinations shall follow appropriate laws and industry standards in the approved territory. Ads must not promote the sale of prescription pharmaceuticals or any unapproved substances. Ads for online and offline pharmacies are only permitted with prior written permission.

🚫Examples of prohibited healthcare products:

  • Healthcare products containing unapproved pharmaceuticals and supplements
  • Healthcare products related to weight-loss weight control
  • Healthcare products related to ephedra
  • Healthcare products related to anabolic steroids
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
  • Products that imply they are as effective as prescription drugs or controlled substances
  • Non-government approved products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment
  • Products that have been subject to any government or regulatory action or warning
  • Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance

Countries that allow advertising for Over-the-counter medicines and healthcare products:

Australia

Austria

Brazil

Canada

China

Czech Republic

France

Germany

Hungary

India

Indonesia

Italy

Japan

Kenya

Malaysia

Mexico

Netherlands

New Zealand

Norway

The Philippines

Poland

Portugal

Russia

Singapore

Slovakia

South Korea

Spain

Sweden

Thailand

United Kingdom

United States

*Online pharmacies must be registered with the relevant pharmaceutical authorities in the countries that their ads target.

Countries that allow advertising for Online Pharmacies:

Austria

Australia

Brazil

Belgium

Canada

China

Czech Republic

Denmark

Israel

Japan

Kenya

Mexico

Netherlands

New Zealand

Norway

Portugal

Russia

Slovakia

Sweden

United Kingdom

*Online pharmacies must be registered with the relevant pharmaceutical authorities in the countries that their ads campaign target.

# 5. Dating Products

Ads for online dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements under local laws and regulations and never target minors.

🚫Examples of prohibited dating products:

  • Dating explicitly motivated by sexual encounters (e.g. Hook-up or fling dating, swinger dating sites).
  • Dating explicitly motivated in terms of sexual themes (e.g. Hook-up or fling dating, swinger dating sites).
  • Dating explicitly revealing Sexual orientation, including lesbian, gay, bisexual, questioning, or heterosexual orientation.

# 6. Financial Products and Services

Financial products and services shall mean those related to the management or investment of money and cryptocurrencies, including personalized advice. Customer must provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, within the ad's landing page. When promoting financial services and products, Customer must comply with all state and local laws and regulations for any location, region, country, or territory that its ads target.

General requirements for financial products:

  • The products shall provide legitimate contact information for a physical location for the business being promoted
  • The products shall disclose associated fees
  • The products shall include links to third-party accreditation or endorsement where affiliation is asserted or implied, particularly when it serves to improve the reputation of the site

# Personal Loan

Advertising for Personal Loan must meet the following requirements:

  • We only allow the ads for loan products lending money from one individual, organization, or entity to an individual consumer on a nonrecurring basis, excludingHigh APR personal loans, Mortgages, car loans, student loans, revolving lines of credit.
  • Ads shall provide minimum and maximum period for repayment
  • Ads shall provide maximum Annual Percentage Rate (APR), which generally includes interest rate plus fees and other costs for a year, or similar other rate calculated consistently with local law
  • Ads shall display a representative example of the total cost of the loan, including all applicable fees.

# Cryptocurrency Exchanges and Software Wallets

Country
License
Bahrain
The advertiser holds the appropriate Crypto-Asset Services license from the Central Bank of Bahrain (CBB).
EEA
The provider of these products is licensed in the European Economic Area by a relevant national competent authority.
France
The advertiser is registered with the AMF (Autorité des Marchés Financiers) as a Digital Asset Service Provider (DASP).
Finland
The advertiser holds the appropriate registration as a virtual currency provider with the Finnish Financial Supervisory Authority (“FIN-FSA”).
Germany
The advertiser holds the appropriate license(s) for the advertised activities, e.g. financial brokering services license, multilateral trading facility license and/or crypto custody business license with the BaFin (Bundesanstalt für Finanzdienstleistungsaufsicht).
Kenya
The advertiser is licensed by the Capital Markets Authority (the CMA). Other local legal requirements must also be met, including leverage caps and risk warnings.
Israel
The advertiser is either (a) licensed by the CMISA (רשות שוק ההון, ביטוח וחיסכון) as a Financial Services Provider or (b) licensed by the Bank of Israel (בנק ישראל) as a banking corporation.
Russia
The advertiser is licensed by the Central Bank of Russia.
South Africa
The advertiser is licensed by the Financial Sector Conduct Authority (FSCA) in South Africa.
Switzerland
The advertiser is licensed by FINMA in Switzerland.
Turkey
The advertiser is licensed by the Capital Markets Board of Turkey.
United Arab Emirates
The advertiser is either (a) licensed to operate a multilateral trading facility with the Financial Services Regulatory Authority (FSRA) or (b) licensed by the Virtual Asset Regulatory Authority (VARA).
Canada
The advertiser is registered with FINTRAC (CANAFE) as a money services business and registered with the applicable provincial securities authority as an investment dealer or a marketplace.

# 7. Copyrights

We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content. Customer must be legally authorized to use copyrighted content before placing ads containing such content.

General requirements for advertising for copyrighted content:

  • The advertiser must provide evidence of auhorised copyright, including but not limited to a copy of the licensing agreement with the copyright holder.

🚫Examples of copyrighted content that is not allowed:

  • Unauthorized sites or software that capture, copy, or provide access to copyrighted content (e.g. Sites, software, or toolbars that enable unauthorized streaming, sharing, copying, or downloading of audio guides, e-books, anime, games, movies, mp3 ringtones, music, software, TV shows, works by independent artists, record labels, or other content creators).
  • Sites or apps that facilitate unauthorized offline distribution of copyrighted content (e.g. Sites that distribute unauthorized physical copies of copyrighted CDs, DVDs, or software).
  • Software, sites, or tools that remove digital rights management (DRM) technology from copyrighted material or otherwise circumvent copyright (e.g. Products or services (such as Blu-ray or DVD rippers, burners, and converters) that provide access to copyrighted content by stripping or bypassing DRM technology on audio, video, e-books, or software).

# 8. Trademarks

We don’t allow ads content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

Examples where the display of trademarks is allowed:

  • If the landing page of the ad using the trademark is primarily dedicated to selling (or clearly facilitating the sale of) products or services, components, replacement parts, or compatible products or services corresponding to the trademark: 1) The ad’s landing page must clearly provide a way to purchase the products or services and display commercial information about them, such as rates or prices; and 2) The ad and landing page must be clear as to whether the advertiser is a reseller or informational site.
  • If the primary purpose of the landing page of the ad using the trademark is to provide informative details about products or services corresponding to the trademark, or an index of search results related to the trademark.
  • If the ad is using the trademark descriptively in its ordinary meaning.

🚫Examples where the display of trademarks is not allowed:

  • the trademark is used in an ad from a direct competitor.
  • the ad is using the trademark in a confusing, deceptive, or misleading way.

# 9. Political/Religious/Socially Sensitive Content

We don’t allow ads content that exploits political, social, or religious issues for commercial purposes, including political campaigns, war and/or anti-war propaganda, human rights-related propaganda, ethnic issues, etc.