# Smart SMS
# Basic Information:
- Quantity & Region: Total Number: IN 80 million, ID 10 million;
- Features: Launched on Miads can do Installation growth and Retargetting;
# Ad Format:
- There are three ad formats: plain text, card, and rich media.
- SMS currently only supports delivery in India and Indonesia, and under the time zone of the East Fifth District, the platform does not send SMS advertisements from 9 pm to 9 am;
Plain text
- Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used;
- Ad description: no more than 40 characters;
- Button Text: Up to 28 characters;
Card
- Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used;
- Ad description: no more than 40 characters;
Rich media
- Sender ID: It is the contact information of the clients, which needs to be manually ensured that the phone number can be used;
- Ad description: no more than 40 characters;